in the crosshairs, their parents jackie and jack who are proving fast learners when it comes to media. >> they're very conscious about not showing any emotions where it could be misjudged or coninstituted where you have a favorite son. >> reporter: the parents were in a similar situation thanksgiving day in 2011 so they chose to watch the game from an office in the stadium. but the super bowl cameras may be unavoidable. jonie will wear black and mom in mutual colors while the brothers duke it out. >> you grow up fighting for everything. you fight for the extra hot dog. you fight for girls. you fight for everything. we both got our girls but we both need our victory here this week. >> both want to desperately win and be a part of a championship, the great thrill of winning. >> reporter: both coaches insist the big game is about their teams and not about them but with nicknames like are harbowl, they seem to be stealing the show. >> so exciting. it's going to be a lot of fun. right here on channel 9 is where you can see it. coming up at 4:4 #, we'll talk to -- 4:48, we'll talk to an exp